W. R. Watt, Sr. and Amon Carter, Sr.
W. R. "Billy Bob" Watt Sr.
W. R. "Billy Bob" Watt Sr.
The Watt family legend began with modest roots in the early 20th Century when a young TCU graduate, W.R. “Billy Bob” Watt, started Fort Worth’s Yellow Cab Company. Watt’s business acumen and networking skills landed him a director’s position at Commercial Standard Insurance Company and a vice presidency with the Commercial Standard Fire and Marine Insurance Company. He was elected to the Board of Directors of the Fort Worth, Texas-based Southwestern Exposition and Livestock Show and Rodeo in 1945. The next year Billy Bob and Fort Worth icon Amon Carter Sr. assumed the roles of President and Chairman. In 1950, Billy Bob assumed the dual role of president and manager of what is now the Fort Worth Stock Show and Rodeo (FWSSR.) Watt’s influence, dedication, and drive carried the FWSSR to exciting heights under his successful presidency until he died in 1977. This legendary annual public event has grown to define and underscore Fort Worth’s reputation as the City Where the West Begins.
W. R. "Bob" Watt Jr.
W.R. “Bob” Watt Jr. and his brother Tom grew up watching their father work on their ranch, at the FWSSR, and learned to love the livestock business. From an early age, Bob worked menial jobs at Fort Worth’s entertainment and livestock complex, Will Rogers Memorial Center (WRMC). After graduating from OSU, Bob earned his first full-time position with FWSSR. After the passing of his father, W. R. Watt Sr, Bob assumed the role of Stock Show President and General Manager in 1978. As the FWSSR continued to grow and the WRMC’s other large event tenants were hosting even more competitions, the capacity of the Center was becoming strained. Bob played a large role in a public/private partnership, between officials, business leaders, and foundations, that created three major expansions to the WRMC from 1984 through 1996. These improvements and new buildings created an exhibit hall, an equestrian center, and a new arena that allowed WRMC to host more Western equestrian competitions than any U.S. facility and to generate nearly $220 million annually in direct economic impact to Fort Worth. His leadership and work for the public/private partnership he championed laid the foundation for the development of Dickies Arena. After serving in various positions for seven decades, Bob retired from FWSSR in 2010.
W. R. "Bob" Watt Jr.
Photo credit: Rob Watt, Bar Spur Photography
Tom Watt
Susan Watt
Susan Watt, founder of Watt Partners, LLC, is a seasoned strategist who embodies the three key roles required from a leader: the Cleaner, the Fixer, and the Connector. As the Cleaner, she streamlines operations and eliminates inefficiencies, ensuring organizations run smoothly and effectively. As the Fixer, she identifies and resolves challenges with innovative solutions, driving success and sustainability. As the Connector, she leverages her extensive network to forge strategic partnerships and create new growth opportunities. Susan’s unparalleled strategic expertise, and exceptional ability to listen and learn, drive her success in transforming obstacles into opportunities.
As a third-generation steward of the Western lifestyle, Susan embodies the values of hard work, integrity, and community. She infuses these principles into every project, applying them to modern business challenges, and offers clients strategies rooted in tradition and forward-thinking. Raised in a family where dedication and perseverance were paramount, Susan continues the legacy with unwavering commitment. Her relentless pursuit of excellence and her ability to craft and execute effective business plans make her a standout leader who thrives on delivering impactful results.
Photo credit: Bob Lukeman Photography
Will Rogers Memorial Center and Dickies Arena
